Agent-readiness
auth.md
MCP server
llms.txt
OpenAPI
Auth: api_key
Rankings
Overview
Apollo.io is an all-in-one AI-powered GTM platform for B2B prospecting, enrichment, outreach, and sales engagement.
Best for: B2B SDR, AE, founder-led sales, demand gen, and RevOps teams that want one lower-cost tool for prospecting, enrichment, sequencing, dialing, and CRM data workflows.
Pricing
Free
$0/mo
Basic
$49/user/mo billed annually
Professional
$79/user/mo billed annually
Organization
$119/user/mo billed annually
Features
- B2B contact and company search
- Verified email and phone-number discovery
- 65+ prospecting filters including intent, technographics, funding, hiring and seniority signals
- CRM enrichment and waterfall enrichment
- Multi-channel sequences across email, phone and social tasks
- AI Assistant for research, list building, personalization and workflows
- Built-in dialer, call recording and conversation intelligence on higher tiers
- Chrome extension for prospecting on the web and LinkedIn
- Lead scoring, routing, workflow automation and analytics
- REST API for enrichment, people search, contacts, accounts and integrations
Pros
- Strong all-in-one value versus buying separate data, enrichment, sequencing and dialer tools
- Transparent self-serve pricing and free plan make evaluation easy
- Large database and many filters for ICP list building
- Good fit for teams that want CRM enrichment plus outbound execution in one workflow
Cons
- Credit system and phone/mobile reveals can become limiting or expensive for call-heavy teams
- Data accuracy can vary by market, persona and geography, so validation is still needed
- Advanced governance/security and some dialer capabilities require higher tiers
- May be less specialized than enterprise sales engagement or data vendors for very complex workflows