Agent-readiness
auth.md
MCP server
llms.txt
OpenAPI
Auth: api_key
Rankings
Overview
Clay is an AI-powered GTM development platform for building lead lists, enriching data, automating research, and orchestrating personalized outbound workflows.
Best for: GTM engineers, RevOps, growth, demand gen, SDR/outbound, and sales ops teams building highly targeted prospecting, enrichment, account research, CRM hygiene, and signal-based outreach workflows.
Pricing
Free
$0/mo
Launch
$167/mo annual or $185/mo monthly
Growth
$446/mo annual or $495/mo monthly
Enterprise
Custom
Features
- Company and people search
- 150+ provider data enrichment
- Multi-provider waterfall enrichment
- Claygent AI web research agent
- Email and phone enrichment
- Job change, company news, social, and web-intent signals
- CRM auto-sync and enrichment
- Webhook-triggered workflows
- HTTP API integrations
- Native Clay sequencer and external email campaign integrations
Pros
- Very flexible for custom GTM workflows and niche enrichment logic
- Large enrichment marketplace plus BYO API-key option
- Strong AI research and personalization capabilities
- Can connect prospecting, enrichment, CRM sync, ads audiences, and outbound execution in one workspace
Cons
- Pricing can be hard to model because Actions and Data Credits are separate meters
- Advanced CRM, HTTP API, webhook, and API access require Growth or Enterprise
- Free plan is limited to 200 rows/table and excludes phone enrichment
- Not a traditional low-latency public API for most users; native People/Company API is Enterprise-only and limited