// scorecard · 57/100
verified 1mo agoAgent-readiness20/35
Agent registration (api_key)6/9
Public API5/5
OpenAPI spec0/9
MCP server9/9
llms.txt0/3
Reliability & performance12/15
Actively maintained8/8
Production-ready4/4
Updated recently—
Pricing5/13
Itemized public pricing0/6
Free tier / trial4/4
Free-tier generosity1/3
Docs & DX8/12
Docs quality6/8
Public API2/2
Quickstart / examples—
Security & compliance8/12
SOC 26/6
ISO 270010/2
GDPR0/2
Security / trust page2/2
Openness4/10
Open source0/6
Open / un-gated API4/4
Company maturity0/3
Company size—
Years operating—
// rankings · cost per standard workload
#2 in Email Contextnot comparable
No pricing info in provided text
#12 in Enrichment$1000/ 10k emails
~$1,000/mo representative (range $500–1,600). Variable email waterfall ~1-3 credits/email (rep ~2), success-based billing (pay only on found). 10k emails ≈ 20k credits → top-ups or Enterprise. Source: Clay docs + 2026 rates. medium
// overview
Clay is an AI-powered GTM development platform for building lead lists, enriching data, automating research, and orchestrating personalized outbound workflows.
Best for: GTM engineers, RevOps, growth, demand gen, SDR/outbound, and sales ops teams building highly targeted prospecting, enrichment, account research, CRM hygiene, and signal-based outreach workflows.
// pricing
Free tier · generosity 2/5
Includes: 100 data credits/mo · 500 actions/mo · unlimited seats, Claygent, waterfalls
Limits: 200 rows/table max · ~4-10 fully enriched contacts/mo
Free$0/mo
Launch$167/mo annual or $185/mo monthly
Growth$446/mo annual or $495/mo monthly
EnterpriseCustom
// security & compliance
✓ SOC 2✗ ISO 27001✗ GDPR✗ HIPAA
// features
- Company and people search
- 150+ provider data enrichment
- Multi-provider waterfall enrichment
- Claygent AI web research agent
- Email and phone enrichment
- Job change, company news, social, and web-intent signals
- CRM auto-sync and enrichment
- Webhook-triggered workflows
- HTTP API integrations
- Native Clay sequencer and external email campaign integrations
pros
- Very flexible for custom GTM workflows and niche enrichment logic
- Large enrichment marketplace plus BYO API-key option
- Strong AI research and personalization capabilities
- Can connect prospecting, enrichment, CRM sync, ads audiences, and outbound execution in one workspace
cons
- Pricing can be hard to model because Actions and Data Credits are separate meters
- Advanced CRM, HTTP API, webhook, and API access require Growth or Enterprise
- Free plan is limited to 200 rows/table and excludes phone enrichment
- Not a traditional low-latency public API for most users; native People/Company API is Enterprise-only and limited