Agent-readiness
auth.md
MCP server
llms.txt
OpenAPI
Auth: oauth
Rankings
Overview
Lavender is an AI sales email coach and sales-agent platform that helps reps write, score, personalize, and improve outbound emails inside their existing email and sales tools.
Best for: SDRs, AEs, founders, recruiters, and revenue teams that rely on cold outbound email and want faster, more consistent, data-backed personalization and coaching.
Pricing
Basic
$0/mo
Starter
$29/mo
Individual Pro
$49/mo
Team Plan
$99/seat/mo
Ora
$500/agent/mo at launch
Features
- Real-time AI email score and coaching recommendations
- AI email writer and rewrite suggestions
- Prospect and company personalization suggestions
- Mobile optimization preview/checks
- Spam-folder/deliverability checks
- Email open tracking and dashboard analytics
- Team coaching dashboard with aggregated email analytics
- Multi-inbox support
- Lavender Anywhere browser-based coaching
- Ora AI sales agent for lead-list uploads, prospect research, campaign training, and email generation
Pros
- Strong fit for sales reps because feedback appears directly where emails are written
- Clear free tier and transparent self-serve pricing for individuals
- Broad native integrations with common inbox, CRM, and sales engagement tools
- Manager-facing analytics make it useful beyond one-off AI copywriting
Cons
- Primarily focused on outbound email, not a full sales engagement or CRM platform
- English-only support according to Lavender’s help center
- Team plan is relatively expensive at $99/seat/mo month-to-month
- Public API documentation is not clearly available