// scorecard · 49/100
verified 1mo agoAgent-readiness13/35
Agent registration (oauth)8/9
Public API5/5
OpenAPI spec0/9
MCP server0/9
llms.txt0/3
Reliability & performance12/15
Actively maintained8/8
Production-ready4/4
Updated recently—
Pricing5/13
Itemized public pricing0/6
Free tier / trial4/4
Free-tier generosity1/3
Docs & DX7/12
Docs quality5/8
Public API2/2
Quickstart / examples—
Security & compliance8/12
SOC 26/6
ISO 270010/2
GDPR2/2
Security / trust page0/2
Openness4/10
Open source0/6
Open / un-gated API4/4
Company maturity0/3
Company size—
Years operating—
// rankings · cost per standard workload
#3 in Email Contextnot comparable
No pricing details or tiers in text
// overview
Lavender is an AI sales email coach and sales-agent platform that helps reps write, score, personalize, and improve outbound emails inside their existing email and sales tools.
Best for: SDRs, AEs, founders, recruiters, and revenue teams that rely on cold outbound email and want faster, more consistent, data-backed personalization and coaching.
// pricing
Free tier · generosity 1/5
Includes: 5 analyzed + 5 personalized emails/mo · AI Email Writer, Gmail/Outlook extensions
Limits: 5/mo is evaluation-only
Basic$0/mo
Starter$29/mo
Individual Pro$49/mo
Team Plan$99/seat/mo
Ora$500/agent/mo at launch
// security & compliance
✓ SOC 2✗ ISO 27001✓ GDPR✗ HIPAA
// features
- Real-time AI email score and coaching recommendations
- AI email writer and rewrite suggestions
- Prospect and company personalization suggestions
- Mobile optimization preview/checks
- Spam-folder/deliverability checks
- Email open tracking and dashboard analytics
- Team coaching dashboard with aggregated email analytics
- Multi-inbox support
- Lavender Anywhere browser-based coaching
- Ora AI sales agent for lead-list uploads, prospect research, campaign training, and email generation
pros
- Strong fit for sales reps because feedback appears directly where emails are written
- Clear free tier and transparent self-serve pricing for individuals
- Broad native integrations with common inbox, CRM, and sales engagement tools
- Manager-facing analytics make it useful beyond one-off AI copywriting
cons
- Primarily focused on outbound email, not a full sales engagement or CRM platform
- English-only support according to Lavender’s help center
- Team plan is relatively expensive at $99/seat/mo month-to-month
- Public API documentation is not clearly available