ToolPicker
lemlist

lemlist

60/100

Personalization-first sequencing with images, video & liquid.

lemlist.com

// scorecard · 60/100

verified 1mo ago
methodology →
Agent-readiness20/35
Agent registration (api_key)6/9
Public API5/5
OpenAPI spec0/9
MCP server9/9
llms.txt0/3
Reliability & performance12/15
Actively maintained8/8
Production-ready4/4
Updated recently
Pricing6/13
Itemized public pricing6/6
Free tier / trial0/4
Free-tier generosity0/3
Docs & DX8/12
Docs quality6/8
Public API2/2
Quickstart / examples
Security & compliance10/12
SOC 26/6
ISO 270010/2
GDPR2/2
Security / trust page2/2
Openness4/10
Open source0/6
Open / un-gated API4/4
Company maturity0/3
Company size
Years operating

// rankings · cost per standard workload

#2 in Cold Email$55/ 10k contacts

Email plan $55/mo covers 50k emails

// overview

lemlist is an AI sales engagement and outbound GTM platform for finding leads, enriching data, and running email, LinkedIn, phone, SMS, and WhatsApp sequences.

Best for: B2B founders, SDR/BDR teams, RevOps/GTM engineers, agencies, and SMB-to-mid-market sales teams running personalized outbound campaigns.

// pricing

Email$55/month
  • Unlimited users
  • 50,000 emails /mo
  • Unlimited Users & Email Senders
  • Email & Phone Number Finder
  • 650M+ Leads Database
  • Unlimited Contacts
  • lemAgent AI Agents
  • lemlist MCP
  • Unified Inbox
  • Deliverability Hub & Warm-up
  • CRM integrations & API
Multichannel$87/month
  • Unlimited emails & messages /mo
  • 5 Senders /User
  • Email & Phone Number Finder
  • LinkedIn Automation
  • SMS Automation
  • WhatsApp Automation
  • Built‑in Call Dialer & VoIP Integrations
  • Task Management
EnterpriseCustom
  • Unlimited emails & messages /mo
  • ≥ 5 Senders /User
  • Email & Phone Number Finder
  • Custom User Roles & Permissions
  • Dedicated Account Manager
  • Custom Terms of Use
  • Advanced Login Security (SSO/SAML)
  • 1:1 Onboarding Sessions
  • Priority Support

// security & compliance

SOC 2 ISO 27001 GDPR HIPAA

// features

  • 650M+ B2B lead database
  • Email finder and verifier
  • Phone number finder
  • Email, LinkedIn, call, SMS, and WhatsApp sequence steps
  • AI campaign builder, AI columns, agentic enrichment, and AI icebreakers
  • Image personalization and Liquid Syntax
  • Unified inbox and positive-reply/out-of-office detection
  • Deliverability Hub, lemwarm, inbox rotation, DNS setup tests, and spam monitoring
  • A/B testing, campaign dashboards, lead scoring, and CSV/CRM exports
  • Chrome extension for LinkedIn, Gmail, and CRM workflows

pros

  • Broad outbound workflow coverage in one platform
  • Strong built-in deliverability and warm-up tooling
  • Good fit for personalized multichannel outreach, not just cold email volume
  • Native CRM integrations plus API, webhooks, and MCP support

cons

  • No ongoing free tier, only a trial
  • Multichannel pricing is per user and can add up for larger teams
  • Enrichment, intent signals, AI actions, calls, and some add-ons consume extra credits or fees
  • SSO/SAML and more advanced controls require Enterprise

sources