ToolPicker
lemlist

lemlist

9/100

Personalization-first sequencing with images, video & liquid.

lemlist.com

Agent-readiness

auth.md
MCP server
llms.txt
OpenAPI
Auth: api_key

Rankings

Overview

lemlist is an AI sales engagement and outbound GTM platform for finding leads, enriching data, and running email, LinkedIn, phone, SMS, and WhatsApp sequences.

Best for: B2B founders, SDR/BDR teams, RevOps/GTM engineers, agencies, and SMB-to-mid-market sales teams running personalized outbound campaigns.

Pricing

Email
$69/mo monthly or $55/mo yearly
Multichannel
$109/user/mo monthly or $87/user/mo yearly
Enterprise
Custom

Features

  • 650M+ B2B lead database
  • Email finder and verifier
  • Phone number finder
  • Email, LinkedIn, call, SMS, and WhatsApp sequence steps
  • AI campaign builder, AI columns, agentic enrichment, and AI icebreakers
  • Image personalization and Liquid Syntax
  • Unified inbox and positive-reply/out-of-office detection
  • Deliverability Hub, lemwarm, inbox rotation, DNS setup tests, and spam monitoring
  • A/B testing, campaign dashboards, lead scoring, and CSV/CRM exports
  • Chrome extension for LinkedIn, Gmail, and CRM workflows

Pros

  • Broad outbound workflow coverage in one platform
  • Strong built-in deliverability and warm-up tooling
  • Good fit for personalized multichannel outreach, not just cold email volume
  • Native CRM integrations plus API, webhooks, and MCP support

Cons

  • No ongoing free tier, only a trial
  • Multichannel pricing is per user and can add up for larger teams
  • Enrichment, intent signals, AI actions, calls, and some add-ons consume extra credits or fees
  • SSO/SAML and more advanced controls require Enterprise

Sources