ToolPicker
Persana AI

Persana AI

45/100

AI prospecting + enrichment with trigger-based personalization. Note: merging into Rox (2026).

persana.ai

// scorecard · 45/100

verified 1mo ago
methodology →
Agent-readiness11/35
Agent registration (api_key)6/9
Public API5/5
OpenAPI spec0/9
MCP server0/9
llms.txt0/3
Reliability & performance12/15
Actively maintained8/8
Production-ready4/4
Updated recently
Pricing11/13
Itemized public pricing6/6
Free tier / trial4/4
Free-tier generosity1/3
Docs & DX7/12
Docs quality5/8
Public API2/2
Quickstart / examples
Security & compliance0/12
SOC 20/6
ISO 270010/2
GDPR0/2
Security / trust page0/2
Openness4/10
Open source0/6
Open / un-gated API4/4
Company maturity0/3
Company size
Years operating

// rankings · cost per standard workload

#7 in Email Contextnot comparable

credits per prospect unspecified

#10 in Enrichment$500/ 10k emails

Pro ~$500/mo monthly (18k credits, 1/email). Note: merging into Rox. medium

// overview

Persana AI was an AI-native GTM prospecting and enrichment platform that has now joined Rox and sunset its standalone product.

Best for: Historically best for GTM, SDR, sales ops, and RevOps teams wanting one workspace for lead sourcing, enrichment, intent-triggered workflows, and AI-personalized outbound; currently best evaluated via Rox or alternatives.

// pricing

Free tier · generosity 1/5
Includes: 50 credits/mo (~50 email lookups) · 100+ data sources
Limits: no rollover · no sequencing/CRM on free
Starter$68/mo
  • 24k credits/yr
  • 24,000 emails
  • 2,400 phones
Growth$151/mo
  • 60k credits/yr
  • 60,000 emails
  • 6,000 phones
Pro$400/mo
  • 216k credits/yr
  • 216,000 emails
  • 21,600 phones
Unlimited$600/mo
  • 600k credits/yr
  • Unlimited emails
  • Unlimited phones
EnterpriseContact us
  • Custom

// security & compliance

SOC 2 ISO 27001 GDPR HIPAA

// features

  • 100+ data providers for prospect and company enrichment
  • Waterfall email enrichment
  • Phone number waterfall enrichment
  • Persana Quantum AI Research Agent
  • Live intent signals such as job changes, hiring, funding, reviews, website visits, and technographics
  • AI-generated personalization and cold email/message creation
  • AI Sequencer for multi-touch outbound
  • CRM integration with Salesforce and HubSpot
  • Webhooks/HTTP API and Full Contact Data API
  • CSV exports, playbooks, templates, prompt library, and credit reporting analytics

pros

  • Strong legacy all-in-one GTM workflow spanning data, enrichment, agents, sequencing, and CRM sync
  • Wide integration surface for outbound, CRM, data, and AI tools
  • Public pricing included unlimited users across plans
  • Backed by YC-linked investors and later combined with Rox

cons

  • Standalone Persana platform is no longer available after the May 2, 2026 sunset
  • Historical pricing was credit-based and could become expensive for heavy phone/enrichment usage
  • Some advanced capabilities were limited to higher tiers or custom enterprise plans
  • Migration/acquisition means buyers must evaluate Rox or alternatives rather than Persana directly

sources