Agent-readiness
auth.md
MCP server
llms.txt
OpenAPI
Auth: api_key
Rankings
Overview
Persana AI was an AI-native GTM prospecting and enrichment platform that has now joined Rox and sunset its standalone product.
Best for: Historically best for GTM, SDR, sales ops, and RevOps teams wanting one workspace for lead sourcing, enrichment, intent-triggered workflows, and AI-personalized outbound; currently best evaluated via Rox or alternatives.
Pricing
Current availability
N/A
Free
$0/mo
Starter
$68/mo annual or $85/mo monthly
Growth
$151/mo
Pro
$400/mo
Unlimited
$600/mo
Enterprise
Contact us
Features
- 100+ data providers for prospect and company enrichment
- Waterfall email enrichment
- Phone number waterfall enrichment
- Persana Quantum AI Research Agent
- Live intent signals such as job changes, hiring, funding, reviews, website visits, and technographics
- AI-generated personalization and cold email/message creation
- AI Sequencer for multi-touch outbound
- CRM integration with Salesforce and HubSpot
- Webhooks/HTTP API and Full Contact Data API
- CSV exports, playbooks, templates, prompt library, and credit reporting analytics
Pros
- Strong legacy all-in-one GTM workflow spanning data, enrichment, agents, sequencing, and CRM sync
- Wide integration surface for outbound, CRM, data, and AI tools
- Public pricing included unlimited users across plans
- Backed by YC-linked investors and later combined with Rox
Cons
- Standalone Persana platform is no longer available after the May 2, 2026 sunset
- Historical pricing was credit-based and could become expensive for heavy phone/enrichment usage
- Some advanced capabilities were limited to higher tiers or custom enterprise plans
- Migration/acquisition means buyers must evaluate Rox or alternatives rather than Persana directly