ToolPicker
Unify

Unify

29/100

Warm signals + agents that research and write personalized plays.

unifygtm.com

Agent-readiness

auth.md
MCP server
llms.txt
OpenAPI
Auth: api_key

Rankings

Overview

Unify is an AI-native GTM platform for turning prospecting, enrichment, intent signals, sequencing, deliverability, and outbound automation into one seller-facing workflow.

Best for: B2B sales, growth, marketing, and RevOps teams that want AI-assisted prospecting and signal-based outbound in one platform instead of stitching together data, enrichment, sequencing, and deliverability tools.

Pricing

Free
$0/mo
Base
$20/seat/mo
Pro
$60/seat/mo
Business
Custom annual

Features

  • AI outbound chat for list building, account research, and campaign creation
  • B2B contact and company database with 1.1B+ people and 65M+ companies
  • 40+ data sources and multi-vendor email/phone enrichment waterfall
  • Multi-channel sequences for email, social messaging, calls, and tasks
  • AI copywriting and personalized outreach based on signals and research
  • Automated Plays that trigger on intent signals and orchestrate prospecting, qualification, and sequencing
  • Website, product, job-change, new-hire, social, lookalike, CRM, email-activity, and G2 intent signals
  • Managed Gmail and Outlook mailboxes with warmup, rotation, bounce prevention, and deliverability analytics
  • Reporting for sequence analytics, rep activity, signal analytics, and pipeline attribution
  • Open API, webhooks, Bulk API, SDKs, and Unify Intent client for website/product events

Pros

  • Consolidates prospecting, enrichment, intent, sequencing, deliverability, and reporting in one platform
  • Free and low-entry self-service tiers now exist alongside enterprise Business plans
  • Strong fit for signal-based outbound with rich data sources and automated plays
  • Developer surface includes APIs, webhooks, SDKs, analytics APIs, Bulk API, and website/product intent capture

Cons

  • Credit-based usage can be harder to forecast than simple per-seat pricing
  • Advanced capabilities such as read/write CRM sync, product/website intent, managed mailboxes, SSO, API/webhooks, and automations are Business-tier features
  • Best suited to B2B outbound teams; not a general-purpose CRM or marketing automation suite
  • Business pricing is custom, so larger-team costs require a sales conversation

Sources