ToolPicker
Unify

Unify

54/100

Warm signals + agents that research and write personalized plays.

unifygtm.com

// scorecard · 54/100

verified 1mo ago
methodology →
Agent-readiness14/35
Agent registration (api_key)6/9
Public API5/5
OpenAPI spec0/9
MCP server0/9
llms.txt3/3
Reliability & performance12/15
Actively maintained8/8
Production-ready4/4
Updated recently
Pricing11/13
Itemized public pricing6/6
Free tier / trial4/4
Free-tier generosity1/3
Docs & DX7/12
Docs quality5/8
Public API2/2
Quickstart / examples
Security & compliance6/12
SOC 26/6
ISO 270010/2
GDPR0/2
Security / trust page0/2
Openness4/10
Open source0/6
Open / un-gated API4/4
Company maturity0/3
Company size
Years operating

// rankings · cost per standard workload

#1 in Email Contextnot comparable

No credits per prospect given in text

// overview

Unify is an AI-native GTM platform for turning prospecting, enrichment, intent signals, sequencing, deliverability, and outbound automation into one seller-facing workflow.

Best for: B2B sales, growth, marketing, and RevOps teams that want AI-assisted prospecting and signal-based outbound in one platform instead of stitching together data, enrichment, sequencing, and deliverability tools.

// pricing

Free tier · generosity 2/5
Includes: Free-forever plan (new 2026) · 100 credits/seat/mo, up to 3 seats · AI outbound + sequencing
Limits: email = 2 credits, phone = 4 · no top-ups or CRM integrations
Free$0
  • AI outbound
  • 1.1B+ people & 65M+ companies
  • 40+ data sources
  • Multi-channel sequencing
  • Standard models (GPT 5.4)
  • Up to 3 seats
Base$20 / seat / mo
  • Everything in Free
  • AI email copywriting
  • Ability to add credits
  • Job change & hiring signals
  • Phone & email enrichment
  • Unlimited seats
Pro$60 / seat / mo
  • Everything in Base
  • HubSpot & Salesforce sync (read-only)
  • Slack notifications
BusinessCustom
  • Everything in Pro
  • Advanced models (GPT 5.5)
  • Website intent & product signals
  • Signal-triggered automations
  • Managed Gmail & Outlook mailboxes
  • Dialer (beta)
  • Single sign-on
  • HubSpot & Salesforce sync (read-write)
  • All integrations

// security & compliance

SOC 2 ISO 27001 GDPR HIPAA

// features

  • AI outbound chat for list building, account research, and campaign creation
  • B2B contact and company database with 1.1B+ people and 65M+ companies
  • 40+ data sources and multi-vendor email/phone enrichment waterfall
  • Multi-channel sequences for email, social messaging, calls, and tasks
  • AI copywriting and personalized outreach based on signals and research
  • Automated Plays that trigger on intent signals and orchestrate prospecting, qualification, and sequencing
  • Website, product, job-change, new-hire, social, lookalike, CRM, email-activity, and G2 intent signals
  • Managed Gmail and Outlook mailboxes with warmup, rotation, bounce prevention, and deliverability analytics
  • Reporting for sequence analytics, rep activity, signal analytics, and pipeline attribution
  • Open API, webhooks, Bulk API, SDKs, and Unify Intent client for website/product events

pros

  • Consolidates prospecting, enrichment, intent, sequencing, deliverability, and reporting in one platform
  • Free and low-entry self-service tiers now exist alongside enterprise Business plans
  • Strong fit for signal-based outbound with rich data sources and automated plays
  • Developer surface includes APIs, webhooks, SDKs, analytics APIs, Bulk API, and website/product intent capture

cons

  • Credit-based usage can be harder to forecast than simple per-seat pricing
  • Advanced capabilities such as read/write CRM sync, product/website intent, managed mailboxes, SSO, API/webhooks, and automations are Business-tier features
  • Best suited to B2B outbound teams; not a general-purpose CRM or marketing automation suite
  • Business pricing is custom, so larger-team costs require a sales conversation

sources